SMB content calendar
An operational guide for more focused social media work.
Social media cockpit for small teams
One workday. Every channel.
PostPilot brings planning, AI drafts, approvals, calendars, comments, and analytics into one clear cockpit for small teams.
Interactive product preview
Monday, week 20
Today cockpit
12posts scheduled
4items need approval
3replies waiting
Campaign brief
Brief
Summer menu launch needs LinkedIn, Instagram, and WordPress variants.
LinkedIn founder post
Approve
AI draft follows brand voice. Owner approval is pending.
Instagram carousel
Fix
Assets attached. First comment and alt text are missing.
Inbox triage
Reply
Three high-intent comments need a same-day response.
AI composition
Draft once, adapt per channel.
Saved brand voice
AITone rules, banned claims, and examples guide every generated caption.
Instagram
VariantShort hook, caption, hashtags, and first comment prepared.
LinkedIn
VariantLonger founder angle generated from the same brief.
Coverage
Spot gaps before the week starts.
Friday gap
SuggestedSuggested customer story is ready for review.
Comments
Reply before warm leads go cold.
Pricing question
HotAI suggests a reply, but marks it for owner approval.
Support mention
ReviewNegative comment routed to a human instead of auto-publish.
Learning loop
Turn results into next week’s brief.
38%best hook lift
6ideas to repeat
2channels lagging
Winner detected
LearnFounder behind-the-scenes posts outperform generic offers.
Guardrails
Keep AI inside the brand lane.
Use this tone
RuleClear, specific, helpful, and never overpromising.
Avoid claims
BlockedNo guaranteed reach, fake urgency, or unapproved discounts.
Before PostPilot
The work is connected. The tools are not.
Planning, drafting, approvals, inbox, and reporting lose context when every handoff starts in a different place.
See the connected workflowContent ideas live in chat threads.
Briefs, assets, draft links, and last-minute edits get separated before a post is even ready.
Context handoff ×Approval status is never obvious.
Owners, agencies, and clients ask the same question every week: what is waiting on whom?
Context handoff ×Replies and results arrive too late.
Comments, performance signals, and content gaps are discovered after the moment to react has passed.
Context handoff ×PostPilotOne visible operating flow
Features
A cockpit built around decisions, not tabs.
Focus the day, create in the brand lane, and keep the learning connected to the next campaign.
01 / 03
Daily cockpit
Start with the posts, comments, approvals, and gaps that need action today instead of searching across five tools.
Open feature
02 / 03
Brand-safe AI drafting
Generate captions, hooks, first comments, rewrites, and translations from saved tone rules, then route them through review.
Open feature
03 / 03
Publish, reply, learn
Schedule approved work, answer comments with context, and turn winning posts into the next campaign brief.
Open feature
Workflow
Every handoff stays visible from brief to learning.
Each stage has an owner and an outcome, so work no longer disappears between documents, AI chats, approval messages, and platform inboxes.
01
Plan
Turn goals into a channel plan.
Choose campaign goals, channels, cadence, owners, and empty slots before the week starts.
02 CreateGenerate channel-specific drafts from one brief.
PostPilot adapts length, tone, hashtags, first comments, and platform constraints.
03 ApproveKeep humans in control before anything goes live.
Owners, agencies, and clients can review, comment, and approve from the same workspace.
04 PublishSchedule the approved version everywhere.
Keep channel variations, assets, timing, and fallback manual tasks visible until the post is live.
05 ImproveFeed results back into the next brief.
Review reach, saves, comments, unanswered replies, and top performers without exporting every network.
Channel variants
One campaign idea. The right shape for every surface.
The strategy stays shared while copy, format, first comments, timing, and review context adapt to each channel.
Explore channel workflows
Instagram
Caption · media · first comment
Facebook
Local post · media · reply
LinkedIn
Founder post · document · review
TikTok
Short-form brief · caption
YouTube
Video brief · description
Threads
Short copy · conversation
X
Short copy · timing
WordPress
Article · excerpt · reuse
Reddit
Community brief · context
Built for the team
One flow. A clearer view for every role.
Everyone sees the decisions they need without taking ownership of the entire content operation.
01
Decision view
For owners
Know what is going out, approve faster, and keep your brand voice consistent without becoming the bottleneck.
02Production flow
For marketers
Move from idea to scheduled post with briefs, AI variations, assets, approvals, and comments in one operating flow.
03Client control
For agencies
Separate clients, manage approval queues, and show exactly what shipped, what is blocked, and what performed.
Blog
Read all guides
Practical guides for calmer social operations.
Approval workflow
An operational guide for more focused social media work.
AI brand voice
An operational guide for more focused social media work.
Pricing
Choose by how your team works.
Use these working modes as orientation. The complete pricing page is the single source for current prices, limits, and plan details.
01
Focused routine
You mainly publish on your own.
Which plan fits a clear setup with a small circle of decision-makers?
Find the matching plan → 02 Shared decisionsSeveral people review before publishing.
Compare the plans built for shared ownership and approval needs.
Find the matching plan → 03 Multiple workspacesYou coordinate brands, locations, or clients.
Find the plan level that matches the structure you need to manage.
Find the matching plan →Canonical plan detailsCurrent prices, limits, and terms live on one page.
Open full pricing
Launch routine
Turn your week into a plan.
Set goals, connect channels, and create the next posts without tool chaos.